A small culinary haven in Chicago, bringing the rich flavors of Persian cuisine to the Windy City. We've helped shape their business model to savor success.
United State
Food Industry
Company Story
Raised in a traditional Persian family, Marjan, an IIT Architecture graduate from Chicago, transitioned from architecture to pursue a passion for Ancient Persian cooking. Focused on preserving cultural heritage from Guilan, their catering career embodies authentic Persian flavors and diverse ingredients. Each recipe becomes a story, a centuries-old tradition transformed into something new. Marjan's culinary journey is an offering of diversity, plate by plate, to new homes and palates
Business Model
Presentation
The only rule in this kitchen is to always ask for seconds.
About this project
In an effort to enhance sales and amplify Marjan Kitchen's digital presence, our team meticulously devised a comprehensive business model. By defining diverse business lines, we strategically aimed to boost revenue streams and elevate the brand's market position. This endeavor reflects our commitment to optimizing operational efficiency, expanding market reach, and ensuring Marjan Kitchen's sustained growth in a competitive culinary landscape.
Our Solutions
Through thorough market analysis, we identified key opportunities for Marjan Kitchen's expansion, both in terms of products and digital engagement. The business model outlines strategies to diversify offerings, tapping into emerging culinary trends while staying true to the brand's identity. Additionally, our plan focuses on bolstering Marjan Kitchen's online presence, leveraging social media platforms, and implementing digital marketing initiatives to connect with a broader audience. With an emphasis on customer engagement and streamlined operations, our business model provides a roadmap for sustained success. We believe that by aligning Marjan Kitchen with evolving market demands and utilizing digital channels effectively, the brand will not only maintain its authenticity but also emerge as a prominent player in the contemporary culinary landscape. This initiative is a testament to our commitment to fostering growth and innovation within the culinary realm.
project road map
Analysis: Conducted a comprehensive market analysis to identify opportunities for Marjan Kitchen's growth, examining culinary trends, customer preferences, and competitors.
Diversification Strategy: Developed a plan to diversify Marjan Kitchen's offerings, aligning with emerging trends while preserving the brand's unique identity.
Digital Engagement: Formulated strategies to enhance Marjan Kitchen's digital presence through social media platforms and targeted digital marketing initiatives.
Operational Streamlining: Proposed measures to streamline internal processes, optimize operations, and enhance customer engagement for sustained success in a competitive culinary landscape
Blog picked
Why a business should have a marketing team?
A small culinary haven in Chicago, bringing the rich flavors of Persian cuisine to the Windy City. We've helped shape their business model to savor success.
A small culinary haven in Chicago, bringing the rich flavors of Persian cuisine to the Windy City. We've helped shape their business model to savor success.
